“You always have to remember that reporters are not your friends, they are professional acquaintances,” suggests Adam Chiara, a professor of communications at the University of Hartford.
Chiara says that even though you may really click well with a reporter and develop a relationship with him or her to always keep in mind that they have a job to do. “So if you call and vent to them, or pass information along to them, you should assume they are going to publish it,” he explains.