No Money for Latino Media in State’s New Ad Campaign

Screen shot 2014-05-21 at 1.25.54 PMA new television ad campaign is being launched by the state to highlight the benefits of doing business in Connecticut, however, no money was allocated specifically for Latino media.

The marketing campaign, led by the Department of Economic Development [DECD], builds on the state’s already branded Still Revolutionary marketing initiative. According to a press release from the office of Gov. Dannel P. Malloy, the new campaign called “Meet The Job Creators,” will give a “voice to a range of Connecticut business leaders, who discuss the reasons they have grown their businesses in the state.”

Though the campaign will not air on any Hispanic TV programs or Spanish language channels, the DECD says the ads will still been seen by Latinos.

“We did not specifically target any ethnic group,” said Jim Watson, spokesperson of the DECD.  Watson notes though that based on the data provided by Nielsen, 7 percent of all of the impressions purchased will be delivered to Hispanics. “This translates into the media spend of $43 thousand against Hispanics,” he said.

Read Full Story